Since starting up in 2014, commercial flooring brand Koydol has always been a growth-oriented business. In seven short years, the brand went from $0 to $20 million projected in 2021. Now, Koydol is launching its franchise opportunity, and growth is still the name of the game. But it’s not just brand growth that Koydol’s leadership team is after; the company has finely tuned its operations to ensure rapid franchisee growth, offering prospective owners the opportunity to turn a $100,000 investment into a $5–$10 million business.

“From day one, we designed this business to grow quickly and achieve high revenue,” said Koydol President and CEO Amadou T Agne. “We always planned to launch a franchise opportunity, but we wanted to make sure we had a solid operational model before we took that step. Now, not only are we offering the first strictly commercial flooring franchise in the market, we believe we also have one of the best investment opportunities in all of franchising.”

In 2016, one of the largest general contractors in the U.S. hired Koydol to complete the high-end ceramic tile for the MGM National Harbor in Maryland. So, how did a two-year-old flooring company land one of the biggest projects in the industry? According to Agne, Koydol has two profound advantages over other commercial flooring concepts: an estimating team off-shore and an intimate knowledge of the needs of general contractors.

Koydol’s International Team Prepares U.S. Franchisees for Success

In 2009, a half-decade before founding Koydol, Agne traveled to Asia looking for high-quality, inexpensive materials for a contracting business. While that business did not pan out, it gave Agne an idea that would become a critical advantage for his next venture.

Agne had struggled to get his first business off the ground because he didn’t have the relationships needed to penetrate the market. But by setting up an estimating team abroad, Agne found he could bypass the personal connections and get attractive proposals in front of contractors he would not have otherwise had access to.

“We’re in a large industry, and it’s very hard to wine-and-dine your way into big projects,” Agne said. “By setting up a dedicated, international estimating team, we found a much more effective way of breaking into the market. We have developed an aggressive proposal process that has helped us land major projects that other brands would work decades to get a shot at.”

Koydol’s Knowledge of General Contracting Gives the Franchise a Critical Edge

Agne gained another crucial lesson from his early experience in contracting: understanding what general contractors are looking for.

“I knew the GC side well, which is a major advantage as a subcontractor,” he said. “I know how they operate, I know how they think, and we designed every aspect of Koydol’s operational model to appeal to GCs so that we could edge out all of their other options in our field.”

Key to Koydol’s appeal to general contractors, Agne says, is the brand’s steadfast commitment to its word. By developing and refining robust operational systems, Koydol is able to deliver virtually any size project within budget, on schedule and to the contractor’s specifications.

“GCs are very accustomed to subcontractors coming up short and not delivering what they promised. It’s one of the most common frustrations in the industry,” he said. “We’ve made a name for ourselves by always delivering. We have a whatever-it-takes mentality, and that has made us a go-to brand for GCs.”

Koydol’s Massive ROI Potential

As Koydol launches its franchise opportunity, Zhanibek Zhumadil, Koydol’s executive VP of corporate strategy and operations, says the brand has been fine-tuned to ensure franchisees find the same success the brand has, including a dramatically outsized return on investment.

Unlike most franchises, which typically expand their footprints by onboarding large numbers of franchisees, Koydol is aiming for a small number of franchisees to operate large territories, thereby increasing each of their potential revenue. Each territory, Zhumadil says, will be large enough to reach $5–$10 million in projects each year after the fifth year of being in business.

“We’re not chasing a million franchisees. If we cover the entire country, we’re looking at probably 100 franchisees total, each with a very large territory,” he said. “An effective operator can easily find an EBITDA of 8–10% with an average gross profit margin of around 20% in a good year.”

Moreover, Zhumadil says those large territories do not require an enormous investment to get started, allowing franchisees the opportunity to turn a $100,000 investment into a $10 million business. In fact, the initial estimated investment will be even lower for existing commercial flooring contractors with necessary assets in place.

“The business itself is not expensive or difficult to get up and running. The challenge independent operators face is breaking into the market and scaling up the business, which is incredibly difficult to achieve alone and something we’ve already done for our business,” Zhumadil said.

Koydol’s Growth Plans

Agne says he plans to launch eight franchisee-owned territories by the end of 2021, starting with markets in Virginia, North Carolina and Pennsylvania. Starting next year, the brand aims to add 10–15 new territories per year, with a goal to cover all major metropolitan areas within the next five years.

Agne and Zhumadil agree their brand will have no trouble finding eager and qualified franchisees to represent the Koydol brand in markets across the country. As they begin their search, they are targeting professionals who understand the value of the opportunity and local commercial flooring contractors who are struggling to reach the next level and are looking for an effective entryway.

“Anyone who has any experience in the industry we’re working in can see what a rare and lucrative opportunity this is,” Agne said. “And we’re searching for candidates who have that skillset in commercial flooring and also are passionate entrepreneurs who know how to make the most of an opportunity.”

The cost to open a Koydol franchise ranges from $79,500 to $122,000, including a $30,000 franchise fee. For more information on franchising with Koydol, visit http://www.koydolflooring.com/#buy.